Meet Rooh
Bespoke halal-friendly travel
At Rooh, we believe travel should move you not just take you somewhere. Our name means soul (۱ÙŰ) in Arabic, and thatâs exactly what we create: journeys that nourish the soul while honouring your faith.
We design bespoke travel experiences that are personal, purposeful, and profoundly Muslim-friendly. Every touchpoint feels considered, effortless, and true to your way of travelling.
The Rooh Way
Travel with intention
We craft immersive journeys that go deeper than sightseeing, connecting you to the people, the rhythm, and the soul of each place.
Tailored around you
Every Rooh trip is custom-built from the ground up. We donât offer pre-made packages. We design experiences that are curated for your story, your pace, and your passions.
Effortless, elevated & ethical
We partner only with hotels and guides that align with our standards of luxury and integrity. You relax; we handle all aspects of your trip for a hassle-free experience.
Meet Our Founder
Walid Haji, a young professional with a suitcase always half-packed, craved more than checklists and polished brochures. He wanted to feel a place, not just photograph it.
Spending most of his 20s working abroad and travelling to far-flung destinations, Walid found it difficult to get the guidance, insight, and authenticity he wanted. Too often, trips were cookie-cutter and left him longing for something deeper.
So he did something about it. In 2021, when things felt uncertain, Walid quit his job and built Rooh Travel with a promise: no matter where you go, your curiosity, your values, and your desire for real experiences will always walk hand in hand.
Today, our trips are designed by people whoâve lived the destinations, who know the hidden corners, the local rhythms, and the experiences that actually matter.
Every itinerary slows you down, digs deeper, and delivers more. Insider perks, Muslim-friendly details, and thoughtful planning turns your holiday into a story youâll carry forever.
Because in every destination, thereâs a whisper waiting for those who pay attention.
The Rooh Privileges
When you travel with Rooh, you unlock privileges that go beyond the ordinary.
Complimentary upgrades and thoughtful touches often greet you before you even ask.
Whether it’s private airport transfers or insider access to hidden corners, our team plans every detail of your journey so your experience flows effortlessly.
Youâll always have someone on the ground, available round the clock, ensuring every moment unfolds exactly as it should.
And because honesty is part of what we do, youâll never encounter hidden charges.
Just transparent value, handled with care, the way travel should always have been.
For The Modern Muslim Explorer
Our travellers are curious, confident, and connected who seek depth, not just destinations. With Rooh, they find something rare: the freedom to see the world and stay true to who they are.
Ready to write your next chapter? Your journey begins here.Â